Hyperface

Founded in 2021 by Ramanathan and veteran banker Aishwarya Jaishankar, Hyperface allows businesses to launch credit cards and pay later issuance products at scale through backend application programming interface (API)-integrations. For businesses, the launch of a credit card programme today takes somewhere up to 12-18 months for a brand. Hyperface claims to take away all the technical gruntwork of backend API integrations and red tape to reduce time-to-launch 10X. With Hyperface, brands can custom-build their own credit programme in a matter of weeks.

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